Ethical issues in marketing

Ethical Issues in Marketing

Ethical problems in marketing stem from conflicts and disagreements. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. Each facet of marketing has ethical danger points as discussed below.

Market Research

Some ethical problems in market research are the invasion of privacy and stereotyping. The latter occurs because any analysis of real populations needs to make approximations and place individuals into groups. However, if conducted irresponsibly, stereotyping can lead to a variety of ethically undesirable results.

Market Audience

Selective marketing is used to discourage demand from so-called undesirable market sectors or disenfranchise them altogether. Examples of unethical market exclusion are past industry attitudes to the gay, ethnic minority, and plus-size markets.
Another ethical issue relates to vulnerable audiences in emerging markets in developing countries, as the public there may not be sufficiently aware of skilled marketing ploys.

Ethics in Advertising and Promotion

In the 1940s and 1950s, tobacco used to be advertised as promoting health. Today an advertiser who fails to tell the truth offends against morality in addition to the law. However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope.
Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a form of sexual harassment. Violence is an issue especially for children’s advertising and advertising likely to be seen by children.
The advertising of certain products may strongly offend some people while being of interest to others.
Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics.

Delivery Channels

Direct marketing is the most controversial of advertising channels, particularly when approaches are unsolicited. TV commercials and direct mail are common examples. Electronic spam and telemarketing push the borders of ethics and legality more strongly.

Comments

  1. Raman Saini7 February 2020 at 23:33

    Great work.

    ReplyDelete
  2. DEEPAK8 February 2020 at 01:47

    Well explained mam

    ReplyDelete
  3. Muskaan8 February 2020 at 03:44

    Well explained in simple and understanble words. 👍

    ReplyDelete
  4. I_m_madhav018 February 2020 at 04:17

    Good...keep it up... Waiting for next one ✌️

    ReplyDelete
    Replies
    1. Rimjhim chetia8 February 2020 at 08:03

      Yaa sure.. Thank you so much for your valuable comment 😊

      Delete
  5. Nikky8 February 2020 at 07:59

    This content really helpful of Marketing purpose

    ReplyDelete
    Replies
    1. Rimjhim chetia8 February 2020 at 08:04

      Thank you so much for your valuable comment . Means a lot to me ma'am

      Delete
  6. Rimjhim chetia8 February 2020 at 08:01

    Ok sir.. Thank you so much for your valuable comment..

    ReplyDelete
  7. Priya Bhuyan8 February 2020 at 08:24

    Really helpful content. Searching for this one thank you..

    ReplyDelete
    Replies
    1. Rimjhim chetia8 February 2020 at 08:42

      Thank you so much for your valuable comment.. Means a lot to me.!

      Delete
  8. Sushma8 February 2020 at 09:00

    Well explained ma'am.. Also helpful.. Keep it up and updating..!

    ReplyDelete
  9. Lakshay Sharma8 February 2020 at 09:14

    Hey there , I'm using whatsapp

    ReplyDelete
  10. Lakshay Sharma8 February 2020 at 09:15

    Amazing work by Rimjhim , well appreciated

    ReplyDelete
  11. Oornaah8 February 2020 at 09:15

    Good work Rim, I must say that. Maybe you could add some photographs in it to make it more efficient. But no worries. I shall expect a more advanced work in the coming days .All the best.

    ReplyDelete
    Replies
    1. Rimjhim chetia8 February 2020 at 09:29

      Thank you so much for your valuable comment ma'am. Yaa i will definitely add some pictures on my next blog..

      Delete
  12. Tanya Sharma8 February 2020 at 09:28

    Well explained.. keep it up and updating also..!

    ReplyDelete

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